Karl Neubacher: Medienkünstler, 1926-1978 / Media Artist, 1926-1978

The forgotten media artist

Karl Neubacher worked primarily as a graphic designer. His posters, based on artistic concepts, are legendary. With his blending of elements drawn from commercial art, on the one hand, and conceptual
and media art, on the other, he was able to generate creative fields of tension. His key means of expression were photography and film. Neubacher’s oeuvre is to be understood within the context of media art, and it is for this reason that it remains relevant today.
The central preoccupation of Neubacher’s art was his own body, which he directly employed in his performance art, whilst also instrumentalising it as an image in its own right in various media.
The book is published as a catalog to the big show at the Kunsthaus Graz and is also the first comprehensive monograph on the Austrian universal artist Karl Neubacher.

• Large retrospective at the Kunsthaus Graz June 18 to October 12 2014
• Rediscovery of an avant-garde media artist
• Co-creator of HUMANIC Advertising